James studied BSc Sports Science at University before going on to specialise in football strength & conditioning and is currently completing a new Masters course in Football Strength & Conditioning from the Football Science Institute. As part of this he is within a specialist network of football conditioning coaches and taught directly by sports scientists working at some of the worlds biggest clubs - including Real Madrid and PSG.
As a player, James spent 9 years at English professional club Wycombe Wanderers and represented England Schoolboys before suffering a "career ending" injury at age 19. He was able to make a return to semi-professional football at the age of 24 thanks to his own programme that was designed using the knowledge which he had gained from his studies.
James created Matchfit Conditioning as through his own experiences he realised how important it was to teach players from an early age about the critical role that strength and conditioning, nutrition and psychology has in enabling elite performance to become possible (and maintained for an entire career).